Since CD of the film 'Ishqiya' was being brought by my elder brother, I have been listening to two compositions of the film repeatedly. The two compositions are - a) 'Dil to Baacha' and b) 'Ibn Batuta'. The two songs have made me feel that Vishal Bhardwaj has traversed the entire landscape of time and geography through these two compositions. He has aptly created a brand from the time dimension of bollywood music. For instance, if one listens to the composition - 'Dil to Baacha', any body would get a feeling that bollywood music of sixties (with interesting leads of acordian) has come off the age and has arrived in 2010. The excellence of Vishal lies in the fact that he creates a melody from 'Dil to Baacha' that appeals to today's audience whose lifestyles are marked by fast paced life. But the album also doesnot leave any segment of the fast paced audience. That becomes evident when in track 5, ' Dil to Bacha' is remixed and well packaged for a techno centric cosmopolitan audience. The melody of 60s gets packaged in a new form and gets internalised in today's audience. Vishal traverses a long time span through this composition. Even in the packaged form of music he doesnot sacrifice the base melodies and intersparses them with some interesting guitar leads and base drums to capture the trendy audience. In both versions of the composition, the rustic Sufi singer 'Rahat Ali Khan' lends his voice who also excels in travelling the time dimension of bollywood music through Vishal.
In an effort to capture the space, Vishal uses the punch of folklore of 'Ibn Batuta' to capture the grass root audience. He truly traverses the space of India through this composition. Here also a trendy package to the composition is given to capture cosmopolitan audience through the packaged rustic feel of Indian folkmusic. So this composition also doesnot miss any segment of the market. It targets the grassroot as well as the urban segment through the trendy version of the folk music.
In short, Vishal through these two compositions ( 1. 'Dil To Bacha', 2. 'Ibn Batuta') capture the time and space dimension of the market of Bollywood music.
At the end of it he also succeeds well in doing that.